Category: Uncategorized
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How a global actuarial form built trust with data-driven content
You won’t find ‘launch a product during a market crash’ in the typical fund manager’s playbook. But for global actuarial firm Milliman, that’s exactly what happened. Its SmartShield Managed Accounts – designed to protect investors from a market crash – were launched just as the coronavirus pandemic locked down the economy in early-2020. While the…
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How Equity Trustees shared the story of an enduring legacy
Mavis Brown squirrelled away more than $4 million in secret during her remarkable life, pledging it to a new charitable trust she created through her will. But the secret is well and truly out after more than 23,000 people read her story through Equity Trustees’ latest philanthropic marketing campaign. It has all the elements of…